Seoa sena se fetotse tsela eo batho ba Mexico ba eang mabenkeleng ka eona haholo. Esita le ha ba rate ho reka ka marang-rang, leha ho le joalo, ha mabenkele a ntse a koetsoe, batho ba Mexico ba qala ho leka ho natefeloa ke ho reka le ho tsamaisa lapeng.
Pele ho koalo e kholo ka lebaka la COVID-19, khoebo ea e-commerce ea Mexico e ne e ntse e le maemong a holimo, ka e 'ngoe ea litekanyetso tse phahameng ka ho fetisisa tsa kholo ea e-commerce lefatšeng. Ho latela Statista, ka 2020 hoo e ka bang 50% ea batho ba Mexico ba rekileng marang-rang, 'me har'a seoa sena, palo ea batho ba Mexico ba rekang marang-rang e phatlohile mme e lebelletsoe ho nyolohela ho 78% ka 2025.
Ho reka ka meeli ke karolo ea bohlokoa 'marakeng oa e-commerce oa Mexico, hoo e ka bang liperesente tse 68 tsa bareki ba Mexico ba rekang marang-rang libakeng tsa machaba, ho fihla ho 25% ea kakaretso ea thekiso. Ho latela phuputso e entsoeng ke McKinsey Consultancy, karolo ea 35 lekholong ea bareki e lebelletse hore seoa sena se tla ntlafala ho fihlela bonyane halofo ea bobeli ea 2021, 'me ba tla tsoelapele ho reka marang-rang ho fihlela seoa sena se felile. Ba bang ba lumela hore le kamora lefu la seoa, ba ntse ba tla khetha ho reka inthaneteng hobane e se e le karolo ea bophelo ba bona. Ho tlalehoa hore thepa ea ka tlung e fetohile sehlooho sa mabenkele a Mexico a marang-rang, hoo e ka bang liperesente tse 60 tsa bareki ba rekang thepa ea lapeng, joalo ka materase, lisofa le lisebelisoa tsa kichineng. Ha ho tobane le seoa sena se ntse se tsoela pele ho ata, mekhoa ea malapa e tla tsoela pele.
Ntle le moo, ho tsebahala ha mecha ea litaba ea sechaba ho boetse ho tlisitse menyetla ea nts'etsopele ea khoebo ea e-commerce Mexico, ha bareki ba ntse ba eketseha ba kena liwebsaeteng tsa mabenkele ka li-forum tsa litaba tsa sechaba. Baahi ba Mexico ba qeta lihora tse ka bang 'ne ka letsatsi mecheng ea litaba tsa sechaba, Facebook, Pinterest, Twitter le tse ling tse tsebahalang haholo naheng eo.
Mathata a mantlha a khoebo ea e-commerce Mexico ke tefo le thepa, kaha ke liperesente tse 47 feela tsa batho ba Mexico ba nang le li-account tsa banka mme batho ba Mexico ba amehile haholo ka ts'ireletso ea ak'haonte. Mabapi le thepa, le hoja lik'hamphani tsa hona joale tsa thepa li na le mokhoa oa ho aba batho ba hōlileng, empa sebaka sa Mexico se batla se ikhethile, e le ho finyella kabo ea "k'hilomithara ea ho qetela", palo e kholo ea liteishene e hloka ho thehoa.
Empa mathata a sitisitseng khoebo ea e-commerce Mexico a ntse a rarolloa, 'me letamo le leholo la basebelisi ba e-commerce la naha le etsa hore barekisi ba chesehele ho leka. Ho ka boleloa esale pele hore ka ho hlaha ha "maoatle a macha a maputsoa", sebaka sa lefats'e sa e-commerce se tla tsoela pele ho hola.
Nako ea poso: Feb-01-2021