Khōlo e matla ea khoebo ea E-commerce e tšelang moeli

n lilemong tsa morao tjena, sekala sa ho kenya le ho romela thepa kantle ho meeli ea China ho tsoa meeling e 'nile ea tsoela pele ho hola ka potlako, e fetoha sebaka se secha se khanyang nts'etsopele ea khoebo ea kantle ho naha. Haufinyane tjena Lekala la Khoebo le mafapha a mang a tšeletseng le kopanetse tsebiso mabapi le ho atolosoa ha teko ea ho reka kantle ho naha le ho kenya tšebetsong litlhokahalo tsa taolo (tseo li tla bitsoa tsebiso)《 Tsebiso e hlakisa hore mofosi Ho kenya mabenkele a e-commerce ho tla atolosetsoa ho litoropo tsohle (le libaka) moo sefofane sa Free Trade Zone, sebaka sa tlhahlobo se pharalletseng sa e-commerce, sebaka se kopaneng, sebaka sa lipontšo sa ntlafatso ea khoebo ea kantle ho naha le setsi sa thepa se tlamahantsoeng (mofuta oa b) li fumaneha. Phello e tla ba efe ea katoloso ea sebaka sa liteko, 'me mokhoa oa hajoale oa nts'etsopele ea khoebo ea marang-rang e tšelang meeli ke efe? Moqolotsi oa litaba o ile a etsa puisano.

Sekhahla sa China se fetang moeling oa thekiso ea thekiso ea thekiso ea e-commerce se fetile li-yuan tse limilione tse likete tse 100

Cross border e-commerce retail import ha e hole le rona. Bareki ba malapeng ba reka thepa ea mose ho maoatle ka sethala sa e-commerce se tšelang moeli, se etsang boits'oaro ba thekiso ea thekiso ea thekiso ea li-e-commerce tse tšelang meeli. Ho latela lipalo-palo, ka 2020, sekhahla sa thekiso ea thekiso ea e-commerce sa China se fetang malibohong se fetetse li-yuan tse limilione tse likete tse 100.

Ntlafatso ea liforomo tse ncha e ke ke ea etsa ntle le tšehetso e matla ea maano a amehang. Ho tloha ka 2016, China e hlahlobile tlhophiso ea leano la phetoho ea "tlhokomelo ea nakoana ho latela thepa ea motho" bakeng sa thepa e tsoang kantle ho naha ea e-commerce. Ho tloha ka nako eo, nako ea phetoho e ekelitsoe habeli ho isa bofelong ba 2017 le 2018. Ka Pulungoana 2018, Lekala la Khoebo le mafapha a mang a ts'eletseng a ile a fana ka "tsebiso mabapi le ho ntlafatsa taolo ea kantle ho naha ea mabenkele a marang-rang a marang-rang", e leng e hlakisitse hore metseng e 37, joalo ka Beijing, thepa e tsoang kantle ho naha ea e-commerce e fetang moeling e tla laoloa ho latela ts'ebeliso ea motho ka mong, mme tumello ea pele ea laesense ea kantle ho naha, litlhoko tsa ho ngolisa kapa tsa ho kenya li ke ke tsa sebelisoa, ho netefatsa ts'ebetso e tsoelang pele. le tlhophiso e tsitsitseng ya taolo kamora nako ya phetoho. Ka 2020, mofofisi oa sefofane o tla eketsoa ho ea litoropong tse 86 le sehlekehlekeng sohle sa Hainan.

“Tlhokomelo ea lingoliloeng tse tsoang kantle ho naha bakeng sa tšebeliso ea motho ka mong” e bolela mekhoa e bonolo le ho tsamaisoa ka potlako. E khannoa ke mofofisi, thekiso ea thekiso ea e-commerce ea China e tšelang moeli e ile ea hola ka potlako. Gao Feng, 'muelli oa Lekala la Khoebo, o boletse hore ho tloha ha teko ea thekiso ea thekiso ea e-commerce e tšela moeli e qala ka Pulungoana 2018, mafapha le libaka tsohle li hlahlobile le ho tsoela pele ho ntlafatsa tsamaiso ea maano, e emeng nts'etsopele le nts'etsopele. ka maemo a maemo. Ka nako e ts'oanang, ts'ebetso ea ho thibela le ho laola le ho laola kotsi e ntse e ntlafala butle-butle, 'me tlhokomelo e matla ebile e sebetsa ka nako le ka mor'a ketsahalo, e nang le maemo a ho pheta-pheta le ho phahamisoa ka mokhoa o pharaletseng.

"Katoloso ea sebaka sa liteko ke ho khotsofatsa litlhoko tse ntseng li hola tsa batho bakeng sa bophelo bo betere le ho khothaletsa nts'etsopele e ntle ea ho reka kantle ho naha ea e-commerce." Gaofeng o boletse hore nakong e tlang, litoropo tseo libaka tse amehang li leng ho tsona li ka etsa khoebo ea ho reka kantle ho naha ka marang-rang ha feela e fihlela litlhoko tsa taolo ea lekhetho, molemong oa ho thusa likhoebo ho fetola maemo a tsona a khoebo ho latela litlhoko tsa nts'etsopele, thusa bareki ho reka thepa e tšelang meeli habonolo, ho phetha karolo ea bohlokoa ea 'maraka kabong ea lisebelisoa, le ho tsepamisa maikutlo ho matlafatseng bolebeli nakong ea ketsahalo le ka morao ho eona.

Ka lebelo le ntseng le eketseha la ntlafatso ea ts'ebeliso, tlhoko ea bareki ba China bakeng sa thepa ea boleng bo holimo e tsoang kantle e ntse e eketseha letsatsi le letsatsi. Lihlopha tse ngata tsa bareki li na le tšepo ea ho reka lefats'e ka bophara lapeng, 'me sebaka sa nts'etsopele sa thekiso ea thekiso ea e-commerce se fetang moeling se pharaletse. Mohatong o latelang, Lekala la Khoebo le tla sebetsa le mafapha a amehang ho khothaletsa litoropo tse lekang ho kenya tšebetsong litlhoko le ho khothaletsa nts'etsopele e phetseng hantle le e tsitsitseng ea litloaelo tse tsoang kantle ho naha ea e-commerce.

Kenyelletso e matla ea maano a ts'ehetso ho theha tikoloho e ntle bakeng sa nts'etsopele e potlakileng

Ka Hlakubele selemong sena, mokete oa pele oa khoebo oa e-commerce oa China o ile oa tšoareloa Fuzhou, o hohela likhoebo tse 2363 ho nka karolo, tse koahelang liforomo tse 33 tsa e-commerce lefatšeng ka bophara. Ho ea ka lipalo-palo tse sa phethahalang, kakaretso e fetang US $3.5 bilione ea litšebelisano tsa maikemisetso e fihletsoe pontšong ena. Lintlha tsa moetlo li bonts'a hore ka 2020, thepa le thepa e tsoang kantle ho meeli ea China e tla fihla ho li-yuan tse libilione tse 1.69, ho nyoloha ka 31.1% selemo le selemo. Khoebo ea e-commerce ea moeling e se e fetohile enjene e ncha ea ntlafatso ea boleng bo holimo ea khoebo ea kantle ho naha.

Zhang Jianping, motsamaisi oa Setsi sa Lipatlisiso bakeng sa tšebelisano-'moho moruong oa tikoloho ea Setsi sa Lipatlisiso sa Lekala la Khoebo, o boletse hore lilemong tsa morao tjena, khoebo ea e-commerce e tšela moeli e bolokile sekhahla sa kholo ea linomoro tse peli mme e kentse letsoho haholo ho linaha tsa China. nts'etsopele ea khoebo. Haholo-holo ka 2020, khoebo ea kantle ho naha ea China e tla fumana phetoho e bōpehileng joaloka V tlas'a liqholotso tse matla, tse amanang le nts'etsopele ea khoebo ea elektronike e tšelang moeli. Khoebo ea e-commerce e fetang moeling, e nang le melemo e ikhethang ea ho senya nako le litšitiso tsa sebaka, litšenyehelo tse tlase le ts'ebetso e phahameng, e fetohile khetho ea bohlokoa bakeng sa likhoebo ho etsa khoebo ea machabeng le lebelo la ntlafatso le nts'etsopele ea khoebo ea kantle ho naha, e bapala karolo e ntle. bakeng sa likhoebo tsa kantle ho naha ho sebetsana le phello ea seoa sena.

Kenyelletso e matla ea maano a ts'ehetso e boetse e thehile tikoloho e ntle bakeng sa nts'etsopele e potlakileng ea khoebo ea elektronike ho tšela meeli.

Ka 2020, ho tla ba le libaka tse ncha tse 46 tsa liteko tsa e-commerce tse pharalletseng naheng ea China, 'me palo ea libaka tsa liteko tsa e-commerce tse fetang moeling e tla atolosoa ho fihla ho 105. Lekala la Khoebo, hammoho le mafapha a amehang, lea khomarela. ho ea ka molao-motheo oa ho khothaletsa boqapi, ho kenyeletsoa le masene, e khothaletsa sebaka sa tlhahlobo sa e-commerce se fetang moeling ho etsa ts'ebeletso, sebopeho le boqapi ba mekhoa, e ts'ehetsa moralo o kopaneng, tlhahiso, papatso, khoebo, thekiso ea morao-rao le tse ling tse fetang moeli. nts'etsopele ea ketane ea khoebo ea e-commerce, 'me e potlakisa kaho ea sebaka se secha sa ho bula. Libaka tsohle li nka sebaka sa liteko tse pharalletseng tsa e-commerce e le sebaka sa ho qala, ho haha ​​​​libaka tsa liindasteri tse kantle ho marang-rang, ho hohela likhoebo tse etelletseng pele tikolohong, le ho tsamaisa pokello e potileng ea likhoebo tse tšehetsang tse holimo le tse tlase. Hajoale, ho se ho hahiloe lipaka tsa liindasteri tse fetang 330 sebakeng se seng le se seng sa tlhahlobo se pharalletseng sa e-commerce, se khothalelitseng ho hiroa ha batho ba fetang limilione tse 3.

Karolong ea tumello ea litloaelo, Tsamaiso e Akaretsang ea Litloaelo e entse merero e ncha ea khoebo ea e-commerce ea B2B (khoebo ho ea khoebong) le merero ea liteko tsa kantle ho naha, le thekiso e ncha ea e-commerce ea B2B ka kotloloho (9710) le ho feta. malibohong e-khoebo thomello kantle ho naha polokelo ea thepa mose ho maoatle (9810) mekhoa ea khoebo ea. Hona joale e se e entse merero ea liteko liofising tsa 22 tsa meetlo ka kotloloho tlasa Tsamaiso e Akaretsang ea meetlo, ho kenyeletsoa Beijing, ho khothaletsa katleho e ncha ea taolo ea e-commerce ea meeli ho tloha B2C (khoebo ho ea ho motho ka mong) ho ea ho B2B, le ho fana ka ts'ehetso ea litloaelo. Lik'hamphani tsa liteko li ka sebelisa mehato ea ho nolofatsa lekhetho la thepa e kang "ngoliso ea nako e le 'ngoe, ho emisa ntlha e le 'ngoe, tlhahlobo ea pele, ho lumella phetiso ea lekhetho le ho thusa ho khutlisa".

"Tlas'a semelo sa taolo ea thepa ea kantle ho naha ka litloaelo le kaho e potlakileng ea libaka tsa liteko tsa e-commerce tse tšelang moeli, khoebo ea elektroniki e tšelang moeli e tla tsoela pele ho atleha ka khothatso ea maano le tikoloho, e kenya matla a macha ho. phetoho le ntlafatso ea khoebo ea kantle ea China.” Ho boletse Zhang Jianping.

Theknoloji ea digital e sebelisoa haholo likarolong tsohle, 'me mokhoa oa ho laola o hloka ho tsamaisana le linako

Ts'ebeliso e pharalletseng ea komporo ea maru, data e kholo, bohlale ba maiketsetso, blockchain le mahlale a mang a dijithale likarolong tsohle tsa khoebo ea ho tšela meeli e tsamaisitse phetoho e tsoelang pele le ntlafatso ea khoebo ea e-commerce.

Wang Xiaohong, Motlatsi oa Letona la Lefapha la Litaba tsa Setsi sa China bakeng sa phapanyetsano ea moruo ea machaba, o boletse hore mokhoa ona o mocha oa khoebo ea kantle ho naha o thehiloe holim'a sethala se felletseng sa khokahanyo ea moeli oa khoebo, ho theha tsamaiso ea tikoloho e kopanyang bahlahisi, barekisi, barekisi, bareki, thepa, mafapha a lichelete le taolo ea mmuso. Ha e akarelletse feela phallo ea thepa e tšelang meeli, empa hape le lits'ebeletso tse amanang le ts'ehetso tse joalo ka thepa, lichelete, tlhaiso-leseling, tefo, tefo, lipatlisiso tsa mekoloto, lichelete le lekhetho, lits'ebeletso tse phethahetseng tsa khoebo ea kantle ho naha joalo ka tumello ea lekhetho, pokello ea lichelete tsa kantle ho naha le puseletso ea lekhetho. , hammoho le mekhoa e mecha ea taolo le tsamaiso e ncha ea melao ea machaba e nang le boitsebiso, boitsebiso le bohlale.

"Ke hantle ka lebaka la melemo ea 'maraka e meholohali, ho kenyelletsa le mokhoa oa ho phahamisa indasteri le mokhoa oa ho okamela o kenyellelitsoeng, moo likhoebo tsa China tse tšelang moeli li holileng ka potlako,' me boholo le matla a tsona li tlohile ka potlako." Wang Xiaohong o itse, leha ho le joalo, hoa lokela ho hlokomeloa hore khoebo ea elektroniki ea ho tšela moeli e ntse e le mohatong oa pele oa nts'etsopele, lits'ebeletso tse ts'ehetsang joalo ka polokelo ea thepa, lipalangoang, kabo, ts'ebeletso ea kamora thekiso, boiphihlelo, tefo le bolulo li ntse li hloka ho e ka ntlafatsoa, ​​mekhoa ea taolo le eona e hloka ho tsamaisana le linako, 'me bobeli ba maemo le nts'etsopele li lokela ho lateloa.

Ka nako e ts'oanang ea ho holisa mokhanni oa ho reka kantle ho moeli oa khoebo ea e-commerce, ho boetse ho hlokahala ka ho hlaka hore toropo e 'ngoe le e 'ngoe ea lifofane (tikoloho) e lokela ho nka boikarabelo bo ka sehloohong ba mosebetsi oa lifofane oa leano la ho reka ka har'a moeli oa e-commerce. sebakeng seo, kenya tšebetsong litlhoko tsa taolo ka tieo, e matlafatse ka botlalo thibelo le taolo ea likotsi tsa boleng le polokeho, le ho etsa lipatlisiso ka nako e nepahetseng le ho sebetsana le "ho reka ka marang-rang ho tlamahane + le ho iphumanela" kantle ho sebaka se ikhethileng sa taolo ea meetlo. tlōlo ea molao, ho etsa bonnete ba tsoelo-pele e ntle ea mosebetsi oa teko, 'me ka kopanelo ho khothalletsa tsoelo-pele e phetseng hantle le e tsitsitseng ea mekhoa ea indasteri.

Ho na le tlhoko ea 'maraka, maano a eketsa matla, khoebo ea e-commerce e tšelang meeli e ntse e hola ka matla,' me lits'ebeletso tsa ts'ehetso li ntse li latela butle-butle. Ho ea ka litlaleho, ho na le libaka tsa polokelo tse fetang 1800 tsa mose ho maoatle tsa e-commerce tse tšelang moeli Chaena, ka sekhahla sa kholo ea 80% ka 2020 le sebaka se fetang lisekoere-mithara tse limilione tse 12.